Selling on value alone isn’t always enough to close an enterprise deal in the timeframe you want, so worry less about price perfection and more about getting the deal done with an acceptable margin. If this leaves you wondering how, keep reading. You have more influence than you think.
5 content ideas for better sales results in Q4
Directing your content firepower to support mid- and late-stage deals will get you a standing ovation from sales.
Proposals
Show up with ideas to customize proposals. This goes behind explaining how your solution will save the customer time and money. Your proposal should reflect a deep understanding of their needs and challenges, and why your solution aligns with company priorities.
Success Stories
Showcase testimonials and case studies from successful deployments formed during the year, emphasizing the solutions you provided and the business impact they had.
Interactive Digital Tools and Assets
Create tools like ROI calculators so potential customers can calculate the benefits of using your product or service. Consider interactive brochures too. This type of content allows potential clients to explore scenarios, view testimonials, or even chat with sales representatives in real time.
Carve out “High-Pipe” Deals
For deals not sales-led, target opportunities in the mid to late stages of your pipeline for outreach. Create highly personalized messages and include year-end reminders about unused budget allocations and one-time offers. Replies should route directly to the AE for action.
Year-End Reviews and Outlook
Publish whitepapers or e-books with industry insights, lessons learned, and forecasts for the upcoming year. This positions your company as a thought leader and provides valuable information for potential clients.
Use genAI to start
Tools like ChatGPT can assist in getting these deliverables out the door fast. While anyone can use them to create content instantaneously and at zero cost, invest the time to “de-robotize” the output and make it on-brand for your company. Robo-authored content is obvious and potentially damaging to your reputation.
Wrap Up
Our commitment is to help you grow your business faster than you thought was possible. Maybe you want a fresh perspective or simply have a few questions to ask. Whatever is top of mind, we want to hear it. Message us at info@getraas.com.
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